The most eagerly awaited event of the year is here, FITUR 2019

The most eagerly awaited event of the year is here, FITUR 2019

This week, from the 23rd to the 29th of January, the 39th edition of the International Tourism Trade Fair, FITUR, is being held at the IFEMA in Madrid. It is considered one of the most important international events in the tourism sector.

Last year`s edition saw record numbers of participants and visitors, with nearly 10,200 companies exhibiting. 140,000 professionals and 110,900 visitors. All staggering numbers that this year are expected to rise.

Here at Boutique Hotels Spain we keep asking ourselves, what will this new edition bring us?

FITUR 2019 will bring improvements, starting with the expansion of its exhibition space with the inclusion of an additional pavilion this year. The fair continues to divide its content into individual sectors so as to be able to focus on each one in greater detail. This year, a new sector dedicated to cinematographic tourism will be premiered, FITUR Cinema. It springs up in response to the trend and growing demand to visit the locations of successful films and television series… It’s most likely that the fervor for the series Game of Thrones and the Real Alcázar of Seville are partly to blame.

This year FiturNext Observatory is also to be launched. It is a project that has been running for 3 years with the aim of researching and identifying future trends within the tourism framework, indicating new models that will underpin the sector.

The quality of the content on offer at the fair can only be strengthened by recent incorporations such as FITUR Festivals and the launch of FITUR is Music. A new cultural initiative that for the first time will put on its own musical offering. For two days you can enjoy a festival where mainly urban and alternative music will be played.

In this edition, you can once again find established exhibition spaces such as FITUR Health and FITUR Gay LGBT+, two giants of the international show, which offer great revenue and constant development. In addition to this are the FITUR TechY and FITUR Know-How & Export sections.

FITUR TechY is one of the most eagerly anticipated sections at the tourism fair for those professionals who want to be at the forefront of innovation and technology. Through new technological tools you can find-out the feelings of the customer and generate a unique, positive and personalized experience in the hotel. There will be 4 open discussion forums, #techYnegocio (tech&business) #techYfuturo (tech&future) #techYdestino (tech&destination) #techYsostenibilidad (tech&sustainability), and also the #techYhotel space where visitors will be able to interact and discover interesting novelties and services as if they were inside a hotel.

FITUR Know-How & Export, both also greatly anticipated, are located in an area reserved for intelligent tourism that is to say the impetus of artificial intelligence and digital transformation within the sector. It will simulate an intelligent destination, here technologies will be the main focus and there will also be 10 very interesting practical workshops aimed at entrepreneurs and professionals.

A myriad of novelties! Here at Boutique Hotels Spain we are looking forward to the start of the fair. Accompanying us on this envigorating adventure will be our boutique hotels Molino de Alcuneza, Casa Palacio Conde de la Corte, Casa A Pedreira y Jardí de Ses Bruixes. They will act as correspondents, to explain first-hand all the ins and outs of this edition of FITUR 2019.

In the next post you will be able to read a summary of our experience and impressions of the fair!